Retail California Commercial Real Estate Brokerage




Peter J. Orlando Sr. Vice President

Peter J. Orlando
Peter J. Orlando
GOLD! Listings

   Peter Orlando is a commercial real estate veteran with over 35 years of retail leasing, tenant representation, and investment opportunity experience.

   Peter’s career started in 1985 with Grubb & Ellis Company. Peter later founded Commercial Retail Associates (a commercial real estate brokerage firm specializing in retail properties) in 1990 and was a shareholder for 10 years. Currently, Peter is a partner of Retail California, which recently merged with Pearson Realty/Grubb & Ellis to form the largest independent commercial real estate company in Central California.

   Peter lists over 2 million square feet of retail space consisting of ground up neighborhood and power-promotional centers in the seven Central Valley counties. Peter represents such name retailers as JP Morgan Chase Bank, Smart Foodservice, Ross Stores, dd’s Discounts, Grocery Outlet, Café Rio and Haircuts Plus.

   Peter is an active participant with International Council of Shopping Centers (ICSC) and has served as past Program Chair of the Monterey, CA convention. Peter is a lifetime resident of Fresno, CA and graduated from California State University at Fresno with a Bachelor of Science Degree in Business Administration and a minor in Marketing in 1985. Peter serves on the Board of Directors for St. Patricks Day Golf Foundation and is also a Presidents Club Board member for Community Hospitals of California

  Peter J. Orlando - Professional Resume

  Recent Projects:

  • Clovis/Herndon Shopping Center: SEC of Clovis and Herndon, Clovis. 130,000 square foot neighborhood center with 43,000 square feet or retail shops. Currently 100% leased at an average of $1.25 per square foot in 1993.
  • Arbor Faire Shopping Center, Fresno: Power Center anchored by Mervyns, Home Depot, Smart and Final and PetsMart. Pre-leased 80% of 35,000 square feet prior to July construction start. Averaged highest rent per square foot in Fresno area at the time. Currently 100% leased.
  • Washington Square Shopping Center, Fresno: SWC of Champlain and Perrin, anchored by Save Mart and Longs Drugs. Center total to include 132,000 square feet with 90,000 square feet developed during Phase I. 91% of the center was pre-leased. The rent is based at $1.35 per square foot.
  • Broadway Faire Shopping Center, Fresno: SEC of Shaw and Valentine. Responsible for creating the center by selling the land and bringing UA Movie Theaters (a total of 40,000 square feet.) and Blockbuster Music (13,500 square feet) to the project. Currently 100% leased.
  • Rancho Viejo Shopping Center : SEC of Walnut and Akers. Pre-leased 96% of the retail shops, prior to construction completion (approximately 25,000 square feet). Rancho Viejo is anchored by Save Mart Supermarkets
  • Windmill Marketplace: NEC of Fowler and Herndon. Ralphs and Walgreens anchored the shopping center. Pre-leased a majority of this center with tenants such as Cold Stone Creamery, Starbuck’s, Quizno’s, Mail Boxes, Etc. and Panda Express.
  • Willow Nees Station: SEC of Willow and Nees. Anchored by Save Mart and Longs Drugs. Pre-leased 100% prior to occupancy and opened in October of 2001.
  • Shaw Marketplace: SWC of Shaw and Brawley. Brought anchor, Foods Co. Opened in Fall of 2002.
  • The Depot Shopping Center: South of the SEC of Willow and Nees. Was responsible for creating this Center, bringing Anchor Trader Joes to the Center. Negotiated land sale. 97% leased prior to construction. Opened in January of this year (2004).
  • Clovis Commons . NEC of Herndon and Willow in Clovis. A Target anchored shopping center with 325,000 square feet of retail space. Negotiated land sale and 85% pre-leased prior to construction. Center to open in October of 2006.

Anchor & Quasi Major Space:

  • La-Z-Boy Gallery
  • Ben Franklin Crafts
  • Family Bargain Center
  • Ralph’s Grocery Company (3)
  • FoodsCo (Ralphs Warehouse Concept) (3)
  • Walgreens (3)
  • Old Navy
  • Dollar Tree
  • Toys R Us
  • UA Theaters
  • Kohls Department Store
  • PetsMart

  Shop Tenants:

  • $5 to $10 Stores (20 stores)
  • Little Caesars Pizza ( 8 Stores)
  • RTO Rents (5)
  • Blockbuster Video
  • Hallmark Cards ( 6 Stores)
  • Kinkos Copies
  • Goodyear Tire & Rubber
  • Washington Mutual (6)
  • Talbots
  • Ace Hardware
  • Baskin Robbins (5)
  • Radio Shack (8)

  Fast Food :

  • Carl’s Jr.
  • McDonalds
  • Taco Bell ( 8 stores )
  • Sonic Drive-In
  • El Pollo Loco

  Land Sale:

  • Broadway Faire
  • Herndon & Willow SEC
  • First & Shields Plaza
  • Herndon & Willow NEC – 34 acres

  Investment Sale:

  • West Acres Center / Fresno, 100,00 sq. ft. Center
  • McFrugals Plaza / Fresno
  • Midtown Plaza
  • Hallmark Towne Center
  • Madera Marketplace
  • Blackstone Plaza
  • Shaw Blackstone Center
  • Windmill Marketplace
  • Willow Station

  Tenant Representation:

  • Ralph’s Grocery : Representing Ralph’s Grocery concept and Foods Co from Porterville to Redding. Completed six (6) transactions to date. Currently working on 2-4 transactions.
  • One-Hour Martinizing : Recently negotiated ten (10) new stores and will coordinate expansion throughout the San Joaquin Valley. Twenty-five store chain.
  • Washington Mutual Bank : Representing the bank in locating new branches in the Central San Joaquin Valley and beyond on a case-by-case basis. Completed six (6) transactions. Currently working on six (6) – eight (8) transactions.
  • Cold Stone Creamery : Completed five (5) transactions and representing the area franchisee in an area from Fresno to Porterville
  • Anna’s Linens. Responsible for stores in the Central Valley from Porterville to Stockton. Currently have two transactions working.


     Attended California State University Fresno and graduated with a Bachelor of Science Degree in Business Administration with a minor in Marketing. Graduated in 1985.

  Professional Experience:

  • 1985 Grubb & Ellis Company
  • 1990 Founded Commercial Retail Associates, Inc.
  • 2000 Joined Fortune Associates
  • 2005 Founded Retail California


  • Gary Whitaker, Real Estate Manager
    Ralph’s Grocery Company: (925) 200-3239
  • Ron Chester, Vice President of Real Estate
    Washington Mutual Bank: (949) 733-4733
  • Bob Cahan, President
    Cahan Properties: (858) 613-2929
  • Josh Smith
    Walden Development: (650) 348-3232
  • Paul Loubet, Vice President,
    Regency Centers: (949) 726-6035
  • Pat Barber
    Anna’s Linens: (714) 460-2802

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